How to Use Social Media in the Real Estate Sector

Knowing how to use social media in the real estate sector has become essential for any agent who wants to attract more clients, increase visibility, and close more deals. Being present on the right platforms and knowing how to communicate with the right audience makes all the difference.

In a sector where trust and visibility are fundamental, knowing how to use social media in real estate with a well-defined strategy allows you to showcase results, highlight properties, and strengthen your personal brand. With solutions like the eGO Real Estate CRM, this process becomes simpler, more agile, and automated.

1) Have Strategy and Consistency
It’s not enough to just be on social media — you need a coherent and consistent presence. Posting regularly with content designed for your target audience helps build authority. The key is to share valuable content, with tips about properties, the market, buying and selling processes, and client experiences.

2) Invest in Video
In the past, images and descriptions were enough. Today, video is essential. Reels, stories, and presentation videos humanize the agent, create emotional connection, and generate greater engagement with the audience. Showing properties through video allows clients to feel closer to a real visit. With the eGO Real Estate CRM, property content is easily updated and connected to your website and campaigns, saving time and ensuring consistency across all platforms.

3) Showcase Your Personal Brand
Be genuine, professional, and approachable. Social media is the ideal place to humanize your relationship with clients and potential leads. Share behind-the-scenes moments, achievements, testimonials, and tips. All of this helps build trust — which can be decisive when a property buyer chooses a real estate agent.

4) Enhance Your Communication with Artificial Intelligence
With the constant evolution of digital tools, Artificial Intelligence (AI) has become a powerful ally for those who want to use social media in real estate strategically. AI allows you to create more appealing content, such as optimized headlines to attract clicks, more persuasive descriptions, or even post suggestions that increase engagement with followers.

5) Don’t Post and Disappear
Responding to comments, thanking for shares, and starting conversations are simple gestures that increase reach and create engagement. Social media should be a channel for dialogue, not just broadcasting. Listening to what your audience is looking for and adapting your communication to meet those needs is also a way to capture qualified leads.

6) Measure Results and Optimize
What works on one platform might not work on another. Evaluate the performance of your content: saved posts, shares, views, and comments are indicators of real interest. In the eGO Real Estate CRM, you can track performance statistics linked to promoted properties, integrating them with marketing reports that help you adjust your digital presence.

7) Redirect to Your Website
All actions on social media should ultimately aim to drive qualified traffic to your website. Your site is where you can showcase your entire portfolio, capture contacts, and convert visits into opportunities. With a professional site connected to eGO Real Estate, updates made in the CRM are automatically reflected on the site — saving time and ensuring that information is always up to date.

8) Use Each Platform Strategically
• Instagram: great for visually showcasing properties, behind-the-scenes content, and agent lifestyle.
• Facebook: ideal for longer posts, events, and interacting with local communities.
• LinkedIn: positions the agent as an expert and builds reputation among other professionals.
• WhatsApp: direct and personal channel for staying in touch with clients, sending quick updates, and clarifying questions immediately.
• TikTok: excellent for attracting younger audiences with creative and informative videos.

You don’t need to be on every platform — be where your audience is and communicate strategically.

Today, knowing how to use social media in the real estate sector is more than an advantage — it’s a necessity. Through a consistent presence, relevant content, and integration with solutions like eGO Real Estate, agents can increase their visibility, capture more qualified leads, and stand out from the competition.

The key is to be authentic, approachable, and strategic in every post!