Marketing automation is the key to making a real estate agency’s daily operations more efficient. With automated processes, it is possible to save time in real estate, maintain constant contact with clients, and capture qualified leads without constant manual effort. In this article, we explain how to take advantage of your eGO Real Estate in a practical and effective way for marketing automation in your real estate business.

What is marketing and why is it important in the real estate sector

Marketing means promoting and advertising services or products to attract clients. In the case of a real estate agency, it is about showcasing the right properties to the right people at the right time. Traditionally, this work was done through newspaper ads, flyers, or signs. Today, much of real estate marketing happens online: websites, social media, newsletters, and digital campaigns.

The goal is simple: build trust, attract interested clients, and ultimately close deals. But the amount of repetitive tasks is enormous—responding to inquiries, updating listings, sending emails. This is where marketing automation comes in.

What is marketing automation (explained simply)

Marketing automation consists of using digital solutions that perform repetitive tasks automatically. Instead of an agent wasting time sending emails one by one, the system sends personalized messages to multiple clients simultaneously.

Practical example: A potential buyer visits a real estate agency’s website and shows interest in two-bedroom apartments. With marketing automation, the system automatically sends them an email with other similar properties, without any manual intervention.

This way, the team can save time in real estate and focus on what really matters: talking to clients, arranging viewings, and closing deals.

Advantages of marketing automation in the real estate sector

International studies prove the benefits:

  • Companies using automation achieve up to 77% more lead conversions.

  • Automatic lead nurturing generates up to 451% more qualified leads.

  • The average return on investment is 544% within three years.

In other words: less time wasted, more sales opportunities, and greater efficiency.

In the daily life of a real estate agency, this means:

  • Responding faster to inquiries (even outside business hours).

  • Maintaining continuous contact with potential buyers or tenants.

  • Reducing human errors, such as forgetting a client or missing a viewing request.

Concrete actions any real estate agency can implement

Even those without much digital experience can start with simple steps:

Automating email campaigns

  • Create a client list in eGO Real Estate.

  • Define categories (buyers, tenants, investors).

  • Prepare email campaigns with pre-defined messages:

    • new listings

    • viewing reminders

    • financing tips and other news

    • holidays and birthdays

Using AI chatbots on your real estate website

  • An AI chatbot answers frequently asked questions: price, location, availability.

  • It works 24/7, collecting basic client information.

  • It generates qualified leads for immediate follow-up.

  • It strengthens client trust in your agency.

  • It shows that your agency is pioneering and proactive, leading the way in technological innovation.

Scheduling social media posts

  • Instead of posting manually every day, use a solution that schedules posts for the entire week.

  • Use your preferred CRM, eGO Real Estate, to create social media posts directly from selected listings.

  • Take advantage of the Inbox functionality to schedule these posts for the correct client categories.

Automating market alerts

  • Solutions like Infocasa send automatic notifications of new properties or price changes, avoiding hours of manual research.

Conclusion

Marketing automation is no longer a trend; it is a necessity for any real estate agency that wants to grow in the Portuguese market. By applying simple solutions—automated emails, chatbots, post scheduling—it is possible to save time in real estate, improve client communication, and increase sales.

More than technology, it is about efficiency: freeing professionals from repetitive tasks so they can focus on what they do best—building trust-based relationships and closing deals.